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Profit & Margin Calculator

Profit, margin and markup from cost and price — or the price you need for a target margin or markup.

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About the Profit & Margin Calculator

Margin and markup are easy to mix up and costly to get wrong. Enter what an item costs you and what you sell it for to see profit, margin and markup side by side — or start from the margin you want and get the price to charge.

How to use it

  1. 1Choose whether you know the price, or want a price for a target margin or markup.
  2. 2Enter the cost and the price or target.
  3. 3Compare margin and markup, and check the formula.

Questions

What is the difference between margin and markup?

Both measure the same profit against a different base. Selling for 1,000 something that cost 750 is a 25% margin (profit ÷ price) but a 33.3% markup (profit ÷ cost).

Why can't I set a 100% margin?

Margin is profit as a share of the selling price, so 100% would mean the item cost nothing. No price reaches it when there is any cost at all.

Are my figures saved or sent anywhere?

No. The calculation happens in this browser tab as you type. Nothing you enter is sent to KuponGuru or stored.

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