UTM Link Builder

Add Google Analytics campaign parameters to any link, with presets for social, email and ads and checks for common mistakes.

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Page address

Quick start

Source *

Where the visit comes from: google, facebook, newsletter.

Medium *

The kind of link: email, cpc, social, banner.

Campaign *

The campaign, product or promo name.

Tagged link

https://kuponguru.com/deals

Error: Source is needed — Google Analytics expects source, medium and campaign on every tagged link.
Error: Medium is needed — Google Analytics expects source, medium and campaign on every tagged link.
Error: Campaign is needed — Google Analytics expects source, medium and campaign on every tagged link.

Google Analytics expects utm_source, utm_medium and utm_campaign on every tagged link. Use the same spelling every time: reports treat “Facebook” and “facebook” as two sources.

About the UTM Link Builder

Tag a link so Google Analytics can tell you which post, email or ad brought each visitor. Enter the page address, pick a preset or type the source, medium and campaign, add any of the other GA4 campaign parameters, and copy the tagged link. Existing query parameters and anchors in the address are kept.

How to use it

1Enter the page address.
2Pick a preset or fill in source, medium and campaign.
3Copy the tagged link and use it in your post, email or ad.

Questions

Which UTM parameters are required?

Google Analytics asks for utm_source, utm_medium and utm_campaign on every tagged link. utm_id, utm_term, utm_content, utm_source_platform, utm_creative_format and utm_marketing_tactic are optional.

Why make the values lowercase?

Google Analytics treats values as case-sensitive, so "Facebook" and "facebook" appear as two sources. Keeping everything lowercase keeps reports together.

Should I tag links on my own website?

No. Use UTM tags on links that bring people to your site from elsewhere. Tagging internal links starts a new session and overwrites where the visitor really came from.

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